Product marketing used to be straightforward – generate more, better-quality leads to pass on to sales. But the world moves faster now. Customer needs are changing rapidly, as are purchase processes, buyer committees, the role and job title of the principal point of contact, even the types of potential client companies.
More Better Leads Forever is a series of linked white-papers that examine how B2B marketers can rethink demand generation for a fast-moving world. Part 3 in our series looks more closely at how you can reach the right audiences and generate higher-quality leads. It builds on Part 1 which covered the importance of understanding the customer and Part 2 which explored content strategy.
In this third report you will learn: