This on-demand webinar from London Research unveils the key findings from The State of B2B Lead Generation 2021 report, produced in partnership with Demand Exchange.
London Research Director Linus Gregoriadis explores how marketing budgets are being deployed in the light of the coronavirus pandemic, and how companies are adapting their strategies for maximum success.
Linus is joined by Demand Exchange CEO John Horsley for this discussion around how companies can continue to generate the volume and quality of leads they require at a time when online content is more important than ever.
The on-demand webinar also looks at where B2B lead generation 'leaders' are focusing their efforts compared to mainstream companies.
Topics covered in the research include:
Plus, much more.
Watch the on-demand webinar now.