Report
The State of B2B Content for Growth Marketing25 Min Read

The State of B2B Content for Growth Marketing

The quality of content for effective growth marketing is more important than ever, but GenAI is not a silver bullet.

This is a key finding from research by London Research and Demand Exchange which shows that lead quality is the number-one challenge facing B2B lead gen marketers.

Download this survey-based report to learn more about how high-quality content is linked to growth marketing success.

The report includes the following sections:

  • Content maturity
  • Budgets and responsibilities
  • Outsourcing content creation
  • Effectiveness of content formats and channels
  • Recommendations